SeoArt
Introduction
Seoart is an SEO tool that offers customizable reporting and analysis capabilities. It features product-specific modules whereyou can compare your performance against competitors, access detailed statistics, and generate comprehensive breakdowns. As a responsive SEO product, it also allows all reporting to be customized based on desktop and mobile views.
Dashboard
Since Seoart's user base consists mostly of professionals and users who demand more comprehensive and customizable SEO reports for their web products, the dashboard was designed specifically for them. It has a clean, compact look. The navigation taxonomy was structured according to these users' needs. Color combinations were designed so they could be modified via a single panel based on user preferences (brand requirements). In addition to drawing inspiration from the features of similar tools, extra functionalities (such as screenshot capabilities and mobile reporting, etc.) were added.
For Industry Professionals
The sub-main category page for each feature was designed individually according to its specific function. Distinct views were created for all features—from comparing your brand with competitors to checking the location-based values of keywords—to make the users' workflow easier. As a design professional, I had to dive into many SEO-related topics that I wasn't previously familiar with. In this sense, the project stood out from my other design work and became a distinguished piece in my portfolio.
User Flow
The panels we created for digital marketing department managers or specialists were organized to lead users to the desired results with minimal effort. They can also view their reports from their phones or tablets. We ensured that users can check the status of their own products against competitors for any given keyword, delivering a seamless experience anytime and anywhere.
Due to some unconventional requests regarding table structures and navigational elements, I had to develop new hierarchical solutions. This is a notorious challenge that plagues experience designers: having to build a solution for a specific touchpoint without a benchmark to rely on. (Some information is intentionally omitted due to product confidentiality.)
Overview
The project was completed two weeks earlier than expected. The client's rapid responses and day-and-night dedication to the project played a huge role in this. It was incredibly gratifying for the industry to witness the creation of such a detailed SEO tool in Turkey for the first time, resulting in a product that everyone was genuinely happy with. Designing the dashboard, the entire user flow, and the brand identity from end to end was highly enjoyable, yet it also carried a deep sense of responsibility. Frankly, I am eagerly looking forward to seeing how it evolves based on the project's progression and future user requests.
